The AI Manager for CreatorsFilmmakersLocal BusinessAnyone Building an Audience
Lucy tells you what to make and why, helps you make it, and finds you the people to make it with. A manager, a strategist and a production office — and a full film system underneath for when the work gets big.
Member of NVIDIA Inception
Lucy AI is a member of NVIDIA Inception, a program supporting technology startups with technical resources, training, and growth opportunities.
© 2026 NVIDIA, the NVIDIA logo, and NVIDIA Inception are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries.
Scene 01 — Every Morning
“What Should I Make Today?”
Answered Properly.
Not a blank box and a cheerful prompt. Lucy knows your niche, your city, your platforms and what you’ve already got in flight — and gives you one specific thing to make, with the reason attached.
What to make today
Lucy watches what's moving in your niche — your city or the whole world, your choice — and tells you which one is worth your time, and why.
An opening that holds
Not ten interchangeable hooks. A structure built for this piece, with the reason it fits and the risk if it doesn't.
A script and a shot plan
Beats, not scenes. What to say, what to film, what gear you need and roughly how long it'll take.
People to make it with
Say “I need someone to film this” and Lucy finds them, at real prices, near you.
What to charge
Priced on usage and audience, in your own currency — not a number you had to guess.
Businesses that want to hire you
Local businesses brief through Lucy. You see the work that fits what you actually do.
Scene 02 — For the Other Side
You Run the Business.
Lucy Runs the Content.
Tell Lucy what you sell and what you can spend. She works out what’s worth making, prices it against what people here actually charge, writes the brief so you never have to learn how to brief a creative, and names who could do it.
Every price traces to a real published rate from a real person. Where nobody can do something yet, she says so instead of inventing a number — and if content isn’t the right spend at all, she’ll tell you that too.
Scene 03 — The Vision
The People Who Make It
and the People Who Need It.
Every town has people who can make something good, and businesses that need exactly that and have no idea how to ask for it. The two almost never find each other, and when they do, nobody knows what it should cost.
Lucy stands in the middle and speaks both languages.
A creator gets work without chasing it
No cold DMs, no undercutting yourself in someone else’s inbox. A business near you describes what it needs; you see the jobs that match what you actually do, at a price you set.
A business gets content without learning production
No agency retainer, no briefing a creative for the first time. Say what you sell; Lucy plans it, prices it against real rates, and hands you people who can do it.
Both sides are talking to the same Lucy
She wrote the brief, so she knows what was agreed. She knows what things cost here, so a quote is a number rather than an argument. That is the part a marketplace alone cannot do.
Starting in Addis Ababa and Calgary, because that is where we can see whether it is true. The ambition is every city with more talent in it than opportunity.
Scene 04 — And When It Gets Big
A Real Production System,
Underneath All of It
A branded film, a documentary, a commercial — the day comes when a piece is too big for a phone and a good idea. Give Lucy the script, or just the idea, and she builds what a production office builds: the breakdown, the boards, the schedule, the budget priced to your market, and the call sheets the crew works from.
Most people will never need this. It’s here for the day you do — and it’s why the advice you get on an ordinary Tuesday comes from something that knows how films are actually made.
Script breakdown
Scenes, cast, props — every element tagged
Storyboards
Shot by shot, generated or drawn
Schedule
A shooting order that respects your locations
Budget
Priced to your market, not to a template
Call sheets
Per day, for the whole crew
One pack
Every document, one print
Scene 05 — Storyboards
Your Scenes, Visualized.
Your Characters, Consistent.
Scout a real location and Lucy boards your scene inside it — real cinematography, and the same recognizable character in every frame.
And she boards it as the job it is: coverage that cuts together on a film, hero and macro and packshot on a spot, performance passes on a music video, setups to be ready for on a documentary.
LOCATION SCOUT · RIVERSIDE ROOFTOPLUCY’S BOARD · SC 12A · DAWN
Scene 06 — One Intelligent System
Every Department Connected.
One Source of Truth.
Scene 07 — Meet Lucy
Meet Lucy. Not Just AI.
Scene 08 — Privacy
Your Story Stays Yours.
Your project intelligence belongs only to your production. Lucy never shares your creative work across projects — and general improvements come only from anonymous, permission-based learning, never from exposing your confidential material.
Scene 09 — Marketplace
Everyone You Need,
In One Place
Editors, videographers, photographers, presenters — and the actors, crew and locations a production still runs on. Creators hire each other here; businesses hire creators here. Lucy reads the brief, whether it’s a screenplay or a sentence, and recommends the people who actually fit it.
Amara K.
Cinematographer · Calgary
Lucy match · 94% — Scene 12 look
Jonas R.
Gaffer · IATSE 212
Riverside Loft
Location · rooftop access
Lucy match · matches EXT. ROOFTOP
Maya S.
Actor · 30s · bilingual
Lucy match · 92% — “Maya”Theo D.
Sound mixer · own kit
Nova Rentals
Camera package · Alexa 35
Ines B.
Editor · narrative features
Kai O.
Colorist · HDR finishing
Joining is free, forever, whichever side you’re on — put yourself on the network.
Scene 10 — Why Lucy
Stop Managing Tools.
Start Making the Work.
Traditional production software
- Disconnected tools for every department
- Manual updates, copied five times
- Information scattered across inboxes
- The same work, repeated every draft
- Film-shaped software bent onto every other job
Lucy
- One intelligent workflow, script to screen
- Every department connected and current
- AI that understands production context
- Automatic updates, everywhere at once
- Coverage, crew and craft that match the format
- Production memory that compounds
Scene 11 — The Feature Presentation
Watch Lucy Build a Production
From Script to Screen.
Scene 12 — About Lucy
By Filmmakers,
For Filmmakers.
Lucy is built by ICAN FILM INC, a Canadian film company that makes films, runs Lucy TV, and lives the problems Lucy solves. We built the tool we needed on our own sets — then kept building it for everyone shooting on determination and a tight budget.
Our belief is simple: technology should remove production complexity without removing creativity. Filmmakers should spend their days directing stories — not managing spreadsheets. That’s why Lucy carries real union rate cards, champions the Canadian film industry, and stands with independent filmmakers everywhere: the crews who make remarkable work with none of the studio machinery behind them.
Scene 13 — Early Voices
From the People on Set
The breakdown that used to eat my weekend was on screen before my coffee went cold. I spent the time on the shot list instead.
When the director changed a scene on Tuesday, the schedule, budget and Thursday's call sheet already knew. That's the job, done by software.
My students plan like a professional production office now. Lucy shows them how the departments actually connect.
It boarded the spot the way a spot is boarded — hero, macro, moment of use, packshot — with room left in frame for the supers. It never once tried to hand me a master and singles.
We had the artist for one day. Lucy planned it in looks and passes, kept the sync-tight angles legible, and flagged what to shoot off-speed before we got there.
It plans around access instead of pretending we can block a scene. Interview A and B cameras, the b-roll that buys the cut, room tone on the list — and not one note about whether a turn was earned.
Scene 14 — Pricing
Every Plan Gets the
Complete Workflow
Free never hides the filmmaking, and every format is in every plan. Plans differ on AI usage, team size and collaboration — not on the tools you need to make the work.
Free
The complete workflow, on the house.
- 1 new production each month
- Script upload & AI breakdown
- Shot list, storyboard & scheduling engine
- Call sheets, calendar, crew & cast
- Limited Lucy usage & Scene Visualizer credits
Creator
For filmmakers shipping real work.
- Unlimited productions
- Full production workflow
- Team collaboration (up to 5 per production)
- 900 Lucy Credits / month — enough to board a short film
- AI Scene Visualizer credits included
ProMost popular
For teams that live in production.
- Everything in Creator
- Unlimited productions, clean full-quality exports
- 1,500 Lucy Credits / month
- Advanced collaboration (up to 15 per production)
- Higher Scene Visualizer limits
Running a slate? Studio — $89/mo adds unlimited team members, organization management and 5,000 Lucy Credits. Full details after sign-in.